San Siro Stadium, Milan

september / october 2020

Integration of the LED lighting system to serve the dynamic advertising system with Digital Overlay technology

Digital Overlay technology is based on the possibility of sharing / transmitting, on the LED panels placed around the pitch, the same advertisement in multiple languages based on the country where the match is being broadcast and to allow different brands to occupy the same space on the same panels, simultaneously reaching different markets. DZ Engineering took care of the “turnkey” construction of the intervention, from the electrical and structural design to the installation, up to the pointing and final testing of the system.

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