Giuseppe Meazza Stadium, Milan

Design and installation of a definitive LED lighting system at the service of the dynamic advertising system with Digital Overlay® technology

Digital Overlay® technology is based on the possibility of sharing/transmitting the same advertisement in multiple languages based on the country where the match is broadcast on the LED panels placed around the pitch, and enabling different brands to occupy the same space on the same panels, reaching different markets at the same time. DZ Engineering took care of the “turnkey” construction of the intervention, from the electrical and structural design to the final installation, through to the positioning and final testing of the system.